A practical set of website tools
BossBack currently includes Answers, Website Checkup and Forms, with a WordPress integration designed to make connecting a WordPress website to BossBack easier.
The platform is built around a straightforward idea: small businesses already invest time and money in their websites, and those websites should be able to do more useful work for the business without requiring a complete rebuild or another large software project.
Answers grounded in business-approved information
BossBack Answers allows website visitors to ask questions about a business and receive responses based on information the business has provided or approved.
Rather than relying on unrestricted general internet knowledge about the company, BossBack is designed to work from the business's own sources and to stay within those boundaries when answering customer questions.
Website Checkup focuses on issues worth reviewing
Website Checkup reviews a business website and highlights practical issues that may deserve attention, helping owners look at their site from a customer's perspective.
The goal is not to turn every review into a redesign project. It is to identify useful improvements that can make information clearer, reduce friction and help customers understand what to do next.
Forms helps collect better customer information
BossBack Forms gives businesses a way to collect customer information and inquiries through their website while keeping those submissions alongside their other BossBack tools.
The focus is on gathering enough useful context to make the next conversation better without turning a simple inquiry into an unnecessarily complicated form.
A simpler path for WordPress websites
BossBack also provides a WordPress plugin that simplifies connecting a WordPress website to BossBack and adding BossBack capabilities to an existing site.
Built around practical small-business problems
BossBack is being developed around specific jobs a small-business website can help with: answering repetitive customer questions, collecting better inquiry information, identifying website friction and making the customer's next step clearer.
“Small businesses already put a lot of effort into their websites, but those sites often aren't doing as much work for the business as they could,” said Mike Madole, founder of Madole Labs. “BossBack is being built around practical improvements — helping businesses answer customer questions more reliably, identify website issues and make it easier for customers to get in touch.”
The broader principle behind the platform is simple: use AI where it provides a practical benefit and keep the rest of the experience understandable for the business owner.
About BossBack
BossBack builds practical AI and website tools for small businesses. BossBack helps businesses make their existing websites more useful through website-based customer Answers, Website Checkup and Forms.
BossBack is operated by Madole Labs , an independent Canadian studio based in Ontario, Canada. Madole Labs is a member of the Microsoft AI Cloud Partner Program.
BOSSBACK is a registered business name in Ontario, Canada.
For company or media inquiries, contact BossBack.