Resources
Practical ideas for a more useful website.
Straightforward guides, checklists and examples for small businesses that want their website to answer more questions, collect better information and make customers’ next step easier.
No AI expertise required.
Start with the problem
What would you like your website to do better?
You don’t need to know which tool or technology might help. Start with what keeps getting in the way.
01
Customers keep asking the same questions
Help customers find the information they need without making them hunt through your website.
Explore customer questions → 02Website inquiries don’t tell me enough
Look at whether your contact experience collects enough useful context without turning into an interrogation.
Check your contact experience → 03I’m not sure what my website needs
Look at your website from a customer’s point of view and find places where the experience could be clearer.
Start with the website checklist →Practical resources
Something useful to take with you.
Read one now, save one for later, or work through a checklist with your own website open beside you.
25 questions your small-business website should be able to answer
Find the common questions customers look for before they call, email or move on.
Read guide →What should an AI answer on your business website?
A practical way to decide what website AI should answer, when it should stop, and when a person should take over.
Read explainer →Website checkup: see your site like a customer
Work through your website from a customer’s perspective and find friction that may be getting in their way.
Use the checklist →
Try this
Give your homepage five seconds.
Open your website on your phone and look at it as though you have never seen the business before.
- What does this business do?
- Is it for someone like me?
- What should I do next?
If any of those answers are unclear, you’ve found something worth improving.
Our approach
Your website doesn’t need more technology for the sake of technology.
It needs to help customers understand your business, find useful answers and take the right next step.
AI can help with some of that. Sometimes clearer content, a better question or a simpler process is the better answer.
Useful first. AI second.When your website needs a little more help
Some questions are easier to answer in the moment.
BossBack Answers uses information your business approves to help website visitors find useful answers and understand what to do next.
A useful website starts with useful information.Keep improving what customers can understand, find and do.